The prompt is the single most important input in Content Generation. It decides what actually ends up in your text.
This page covers what to put in the prompt field and what to leave out.
Prompt field in YOSA - this is where the prompt goes
What the prompt in YOSA is for
Style, tone, and general writing rules already come from your Brand Voice - you don't need to repeat those here.
The prompt is where you can describe the substance of this specific piece:
- The topic - what it should cover, and what to explicitly avoid.
- The reader - who the piece is written for (their level of knowledge, their intent).
- The structure - the order to present information in, and where a table, FAQ, example, or CTA should go, if you need one in a specific place.
- Hard data - pricing, statistics, contact details, or anything factual that must appear exactly as given.
- A unique angle - a case study, a real result, an internal data point, anything that only you know and a generic model doesn't.
YOSA is strong at researching a topic and structuring content on its own - you don't need to outline every heading or walk it through the article step by step.
What to avoid
- "Act as" formulas. Instructions like "act as an SEO expert" or "act as a copywriter" don't add information - they're an AI formula, not new information. YOSA already knows what it's writing and for whom once you describe the topic and reader.
- Vague direction. "Make it engaging" or "give concrete facts" doesn't tell YOSA anything it can act on. Instead, say what "engaging" means for this piece - a specific example, a comparison, a number.
- Formatting instructions. You don't need to specify HTML structure or heading styles - content type already handles that.
- Metadata requests. Titles, meta descriptions, and similar fields are generated automatically on export - no need to ask for them in the prompt.
Examples
Simple prompt (nothing extra to add - and that's fine)
"Write about the benefits of standing desks for people who work from home."
No structure, no data, no angle - and that's a completely valid prompt. YOSA will research the topic and build the article on its own.
Prompt with added value
"Write about choosing a coffee subscription for a home espresso setup. Open with a short comparison of single-origin vs. blend subscriptions. Include a table comparing delivery frequency options. Mention that grinding right before brewing matters more than bean origin for most home setups - that's the point most guides miss. Thats exactly why we’re not selling pregrinded coffee beans."
This one works because it adds something YOSA couldn't know on its own: a specific structural choice (the table) and a genuine opinion (the point about grinding).
Prompt to avoid: the "act as" formula
"Act as an expert copywriter and write an SEO-optimized article about email marketing tools. Make it engaging and informative."
Nothing here is specific to email marketing tools, the reader, or the piece itself - it's a formula that could sit in front of any topic.
Prompt to avoid: vague direction
"Write a really good, comprehensive article about home organization. Make sure it's high quality and keeps the reader interested."
"Really good" and "keeps the reader interested" don't give YOSA anything to act on. Naming an actual angle, example, or structure would.
A quick way to check your prompt
Before generating, ask: could this prompt work for any website in any niche? If yes, it's too generic. A good prompt is specific enough that it wouldn't make sense coming from a competitor.